About Company
From Soil to Soul: Elevating Agri-Brands with Purpose
Pasura stands as a stalwart in the industry of green revolutions & crop growth industry, serving farmers for over a decade having products & Services ranging from Organic Plant Protectants, Nutritionals, PGRs, Organic Chelates, Organic mineral Gluconates and Glycinates, Protein Hydrolysates, Organic Fungicides and Viricides.
Expert Team Members
Qualified scientists ensure the development of future-proof solutions
Constant Field Evaluation
Help centre for product related queries to Farmers & Dealers




13+ Years of Experience
100k+
Farmers Network
5+
Dealers
100+
Products
1000+
Hectors of land covered
Rooted in Innovation, Growing Trust, Reaping Results
Pasura stands as a stalwart in the industry of green revolutions & crop growth industry, serving farmers for over a decade having products & Services ranging from Organic Plant Protectants, Nutritionals, PGRs, Organic Chelates, Organic mineral Gluconates and Glycinates, Protein Hydrolysates, Organic Fungicides and Viricides. Also has complete range from plant protection, nutrients to growth enhancers. Furthermore, the Pasura has diversified its portfolio to encompass the production of herbal healthcare products and agricultural inputs such as power sprayers, manual sprayers, and multi-layered mulching sheets, catering to the evolving needs of farmers.
Founded in 2012 by the visionary agricultural technocrat, Late Dr. P.V. Mohan Rao, M/s. Pasura Crop Care Pvt. Ltd. has flourished under his guidance, garnering a wealth of awards and recognition for its unwavering commitment to excellence.
In alignment with its mission to drive innovation and development, Pasura has established scientific corporate farming initiatives and Agri sciences research endeavours, thereby contributing to the "Green Revolution" of India. Procurement partnerships with esteemed entities to source premium-quality inputs from across the globe.
Backed by vast & rich industry knowledge in this domain & constant Innovation and research lead Pasura to offer its farmers highly customized, high yielding, cost-effective & superior performance products. Quality, Prompt Shipment & most economical pricing has made products of Pasura a well-accepted in the market.
A Commitment to the Future: Innovation at the Forefront
Pasura Group is dedicated to continuous research and development. Their cutting-edge facilities and team of qualified scientists ensure the development of future-proof solutions that benefit the farming community. Future plans include expanding into B2B and B2C segments, encompassing manufacturing, dealership networks, and essential inputs like sprayers.
Leveraging decades of experience in the agricultural industry, Pasura has gained unique insights into the evolving needs and challenges faced by farmers. This understanding has enabled us to tailor our offerings to meet farmers' expectations, investing in state-of-the-art agricultural inputs and equipment to enhance productivity and sustainability.
At core, Pasura is committed to delivering total satisfaction to farmers, reflected in our unwavering dedication to quality and best practices.
Constant Field Evaluation
- On field bio-efficacy, phytotoxicity, compatibility and safety evaluation of products through State Agricultural Universities & ICAR Institutes for new Registrations and supporting Package of Practices (Pop) approvals.
- Help centre for product related queries to Farmers & Dealers.
- Field Demonstrations for the new products.
- Technical support to Sales & Marketing, Farmers, and Channel partners, etc.
Additionally, Pasura Group remains steadfast in its dedication to corporate social responsibility, with a particular focus on initiatives in southern India. Through its comprehensive CSR activities, the group endeavours to uplift local communities and foster sustainable development practices.
At the helm is the Managing Director, Mr.Prasanth Kumar Pabbathi, a highly acclaimed leader renowned for his mastery in the field. With a prestigious Master's degree from the USA and a plethora of accolades from esteemed institutions, he exemplifies excellence in every aspect of our operations.
Mr. Prasanth Kumar Pabbathi
A Trailblazer in Agriculture
A Visionary at Helm
Mr. Prasanth Kumar Pabbathi, the dynamic Managing Director of Pasura Crop Care Pvt Ltd. Known for his profound knowledge and extensive experience in the agricultural sector, Mr. Pabbathi has steered his company to great heights. His journey is one of dedication, innovation, and an unwavering commitment to transforming the agricultural landscape in India.
From Humble Beginnings to National Expansion
Mr. Prasanth Kumar Pabbathi's story began with a strong academic foundation. After earning a Master’s degree in Chemical Engineering in the USA, he returned to India in 2009 with a vision to revolutionize agriculture. With his family, who were already deep rooted in the agrochemical industry for over two decades, he was well-prepared to take on this challenge.
Initially, Mr. Pabbathi headed Taaza, a retail chain of supermarkets. However, his passion for agriculture led him to establish Pasura Crop Care in 2012. Starting operations in four states – Andhra Pradesh, Tamil Nadu, Karnataka, and Maharashtra – the company quickly expanded its presence. Today, Pasura Crop Care operates across twelve states, including Telangana, West Bengal, Chhattisgarh, Madhya Pradesh, Uttar Pradesh, Gujarat, Haryana, and Punjab.
Recognitions and Achievements: A Catalyst for Innovation
Winning is more than a goal for Mr. Pabbathi; it's a hobby. His relentless pursuit of excellence has earned him numerous awards and accolades. Under his leadership, Pasura Group has established a global presence, marking its footprint in various countries. Mr. Pabbathi has been a pioneer in Scientific Corporate Farming and has significantly contributed to Agri Sciences and Research. His efforts have made him an integral part of India’s 'Green Revolution.'
Beyond Business: A Life Steeped in Values
Mr. Pabbathi's passions extend beyond the boardroom. He finds joy in travel, mathematics, and sports, cherishing time with family and friends. Notably, his deep-rooted connection to agriculture extends beyond business.
Giving Back: Social Responsibility as a Core Value
Through the Pasura Charitable Trust, Mr. Pabbathi actively participates in charitable endeavors. The trust manages the Shirdi Sai Baba Temple and Anjaneya Swamy Temple in Madhira, Khammam District, and organizes food donations during festivals. Their commitment extends to supporting public health initiatives.
Mr. Pabbathi's philanthropic efforts are characterized by humility and a sincere desire to give back. He supports various causes, including supplying sanitizers and cleaning disinfectants to major temples and government departments. Mr. Pabbathi prefers to keep these contributions low-key, avoiding unwanted attention.
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